BackCase Study

How a one-location auto glass shop started getting 40 quote requests a month from Google

Business
Lone Star Auto Glass
Location
East Riverside, Austin TX
In business since
2011
Team size
3 technicians, 1 owner-operator
Website before
None

The problem

[Owner name] had been fixing windshields in East Austin for over a decade. His business ran on referrals and repeat customers — which was fine until a new competitor opened two miles away with a slick website and Google Ads running.

"I started losing jobs I would have gotten automatically before," he said. "People would call the other shop because they found them on Google first."

He didn't have a website. He had a Facebook page, last updated in 2021, with no phone number listed and a post about a promotion that had expired two years ago. On Google Maps, his business showed a photo of the wrong location.

He'd been quoted $4,500 by a local agency for a website. The timeline was 8–10 weeks.

What we did

We met at the shop on a Tuesday morning. In one hour, we had everything we needed: photos of the work, a list of services and prices, the business hours, and the owner's phone number.

By Thursday, a new site was live with:

  • A clean, mobile-first design built to a 98/100 Lighthouse performance score
  • A service menu (windshield replacement, chip repair, ADAS recalibration)
  • A quote request form that sends directly to his email and phone
  • Correct Google Business Profile information, linked and verified
  • SSL, fast hosting, and no admin panel he needed to log into

Total time from first conversation to live site: 48 hours.

Cost: A fraction of what the agency quoted.

The results

In the first 30 days after launch:

43

quote requests in the first 30 days

Page 1

Google Maps for "auto glass repair Austin"

3

jobs closed in week one from new search traffic

+280%

Google Business Profile views vs. the prior month

I didn't change anything about how I do business. I just made it so people could find me. That's all it was.

What's next

We continue to manage the site — hosting, security, and any content updates are handled without him needing to do anything. When he's ready to add a reviews section or run a seasonal promotion, we handle it same-day.

Your business could be next.

Get a free quote